Bio-Rad AR Application
To extend our Pharma Starts With You Campaign with Bio-Rad, we proposed an interactive augmented reality experience that could put the campaign at the fingertips of the customer. I developed an internal proof of concept application using assets from the Trial of One animated video that we showcased to Bio-Rad.
We then built a full AR experience for Bio-Rad where the customers were at the center of developing an Immunotherapy and fighting cancer cells. We used the Unity game engine.
My Role: Director, Lead Developer, Motion Designer
Client: Bio-Rad Laboratories
Agency: The Linus Group
Collaborators: Joanna Rudnick, Yiqian Peng, Cynthia McKelvey, Vivian Wang, Dustin Boyle, Jamie Bennett, Jonathan Courney, Eric Keenan